About

SoozieEastman_Headshot_Credit_ClayCook

My name is Soozie. I am a filmmaker and a new mom. I grew up the daughter of an industrial chemical distributor. My life was made cleaner and easier thanks to a myriad of products that my dad had in the house for any situation. It was only when my friends started having families and taking a closer look at what they were buying that I began to learn about the lack of regulation for ingredients and chemical use in our food and in the products we use to clean and beautify our homes and bodies.

In 2012, I read a study done by the Environmental Working Group that showed no newborn in the United States has less than 200 synthetic chemicals in their bodies and it propelled me into action. If I eventually had a baby, they would be born full of toxins – toxins that were in me first. I wanted to do more than learn about how these chemicals were getting into us – I wanted to see what I could do to get them OUT and keep them out.

In my film, Overload: America’s Toxic Love Story, I explore tiny but meaningful changes to impact my overall exposure to chemicals in products and foods that go in and on our bodies every day. I learned that it’s not about perfection, it’s about making small but meaningful changes that create a long-lasting impact. That’s where the idea came for this site. So many people asked me what products I use and what I do, that I wanted to create a resource for people to see what changes they could make to avoid and minimize unnecessary overuse and exposures impacting ourselves and future generations.